Building a business involves learning how a business works and understanding the choices you make as you put that knowledge into practice.

Develop the business you want to create

You may be considering your first idea, preparing to offer a product or service, or working out how to grow what you have already started. Each stage has its own questions. What do your customers need? How will you price your work? What can you offer with the time and resources available to you?

She Builds to Scale will help you work through those questions step by step. The business education will include choosing and examining an idea, understanding customers, developing an offer, considering costs and pricing, and finding ways to reach the people you want to serve.

Explore the business learning path

See how the startup topics are organized, explore the first unit, and preview an example lesson that brings business instruction and tarot together.

Four areas of business learning

The startup path is the first area being developed. The other areas show where the business education can grow; their topics and lessons are still being planned.

Core Startup

A guided introduction to the decisions and work involved in starting a business, from exploring an idea to learning from early results.

Expanded Core

More detailed applications of the foundational subjects, including business planning, financial methods, and operating decisions.

Focused Learning Paths

Explore a business subject you want to learn for the first time, revisit, or study in greater detail. Possible paths include marketing, branding, business finance, and product or service businesses. The individual paths and their written lessons are being developed.

Growth and Scale

Learning for decisions about increasing capacity, improving systems, managing costs, and growing a business.

Pay attention to what happens when you take a step

You may know that speaking with a potential customer would help you learn more about your idea, yet keep putting it off. Along with planning the conversation, you can examine what you expect the person to say and what that response would mean to you. That examination can make the decision easier to understand.

The lessons begin with what you want to create in your business and help you learn the steps for getting there. Tarot offers a way to examine the thoughts, feelings, and beliefs that come up around those steps. As you work on releasing what is getting in your way, the choices you can see may change. You can use what you learn as you prepare questions, speak with potential customers, and decide what to do next.

A place to learn and apply what you learn

The articles and educational materials in this area are being developed to help you make informed decisions and take action in your business. The relationship between personal patterns and business decisions will be part of that learning from the beginning.

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