Lessons in this unit

These planned lessons will help you examine an idea, learn from potential customers, and decide how much you can invest in a test.

How to Compare Business Ideas Before Choosing One

Compare ideas using customer needs, your skills, likely costs, and the resources available to you.

How to Test a Business Idea Before Making a Large Investment

Plan a limited test to learn about potential customers, demand, and the costs of delivering your idea.

How to Interpret Early Customer Interest

Consider what conversations, inquiries, trial participation, and purchases can tell you about an offer.

How Much Can You Afford to Spend Testing an Idea?

Set a testing budget and decide when you will review whether to continue or adjust.

An example lesson

The draft lesson below shows how business instruction and tarot can work together when you are testing an idea. The preview is available when you are signed in as the site editor.